The Magnetic Leads framework for turning cold traffic into booked appointments
How AI follow-up increases conversion speed and reduces missed opportunities
The structure behind Meta, Google, and remarketing campaigns that actually produce leads
Why most service businesses lose revenue after the click — and how automation fixes it
The tracking system that shows exactly which campaigns produce real jobs
Matt Law is the CEO and co-founder of Gro.Inc. Known as a growth-focused rainmaker, he brings over 25 years of real-world marketing experience. In his career, he's helped service businesses generate tens of millions of dollars in revenue through measurable lead generation systems built on Google Ads, Meta Ads, automation, and AI.
You'll find Matt to bring a no-fluff approach with a focus on building systems that turn clicks into booked opportunities — without guesswork or complicated marketing jargon. His work centers on one goal: helping service companies create predictable growth through clear strategy, smart automation, and accountable advertising.

This training is built for service business owners who want more consistent lead flow without relying on guesswork. It’s ideal for companies already investing in marketing but struggling to turn clicks into booked appointments, as well as businesses looking to automate follow-up and scheduling.
You’ll see how the Magnetic Leads framework works from traffic to conversion. The training walks through AI follow-up, funnels, remarketing structure, and the tracking systems used to measure real performance — not vanity metrics.
No. Some attendees are already running Meta or Google campaigns, while others are preparing to scale. The focus is on building a system that converts traffic into opportunities once you’re ready to grow.
Most webinars focus on tactics. This one focuses on the full system — traffic, automation, follow-up, and attribution — designed specifically for service businesses. The goal is predictable bookings, not just more clicks.
The training includes walkthroughs of funnels, AI booking flows, and how tracking and reporting work together so you can understand the structure behind the system.
Nope. We use a proprietary webinar player that works on all major browsers. You'll be able to submit questions via email and we'll do our best to answer them for you quickly.
Go ahead and sign up for the webinar. At the event, you can ask your questions and we'll do our best to answer them.
Yes, you'll be sent an email and text after the event to watch the replay if you'd like.